Founder gravity
The biggest deals still orbit one person.
Fractional GTMAI + B2B SaaSSeed → Series B
Traction is not
a revenue system.
I build the commercial infrastructure that turns founder-led momentum into a company-wide way to win.
Find your GTM constraint↘
BUILDEROPERATOR
Former founder · Enterprise GTM leader
English · French · Arabic
OpenAI◆AWS◆Google Cloud◆VMware◆EY◆Micro1◆OpenAI◆AWS◆Google Cloud◆Micro1◆
THE CASE FOR CHANGE
You do not need more activity.
You need a system that turns activity into evidence, decisions, and revenue.
Pipeline fiction
Activity is visible. Predictability is not.
Trial sprawl
Technical effort expands while urgency disappears.
Commercial debt
Every exception becomes tomorrow’s process.
1,300
selling hours / year
lost when five sellers spend only five hours a week fighting process, data, and admin.
Illustrative scenario—before founder time, slipped deals, or trial support.THE COMMERCIAL OPERATING SYSTEMFour layers.
Four layers.
One truth.
Not a pile of deliverables. A connected system where market choices shape the motion, the motion shapes the infrastructure, and the infrastructure compounds learning.
01
MARKET
The right accounts
ICP, segmentation, buying committees, positioning, proof
↗02
MOTION
A way to win
Qualification, discovery, trials, enterprise deals, partnerships
↗03
MACHINE
Operational truth
CRM, deal desk, pricing, dashboards, forecast cadence
↗04
MOMENTUM
Leverage that lasts
AI workflows, enablement, collateral, knowledge transfer
↗SELECTED EVIDENCE
Strategy is only credible when it survives contact with a number.
qualified pipeline created through advisory work
booked revenue from selected engagements
rep-reported preparation time improvement
YoY portfolio growth associated with ecosystem GTM
Top 10 · Google Cloud Digital Native200%+ quota by Q3Top 3 nationally · VMware300%+ quota attainment
Selected outcomes based on client or internal reporting. Results vary by engagement.
$100M+PORTFOLIO MANAGED
ABOUT AW ADVISORY
We build the commercial systems that make growth repeatable.
AW Advisory helps founder-led AI, cloud, and technology-services companies turn early commercial traction into a repeatable enterprise growth engine.
We partner with leaders at pivotal moments: launching a new AI offering, expanding into a new market, moving beyond founder-led selling, or preparing the first sales hire to succeed. Our work brings structure to ideal-customer focus, buyer messaging, sales process, trials, pricing and deal guardrails, partner motions, and the operating cadence that turns activity into predictable revenue.
AW Advisory is led by Ameni Wattles, an enterprise GTM leader with experience across Google Cloud, AWS, and VMware. Ameni has built GTM systems, led complex enterprise sales, and closed $5M+ enterprise deals as a founder.
OUR MISSIONHelp exceptional technical companies earn repeatable enterprise revenue.
We work alongside founders and commercial leaders to build the playbooks, systems, and habits their teams can use immediately.
FOCUSEnterprise GTM · Revenue Systems · Applied AIGLOBALNorth America · EMEA · Middle EastBUILDERProduct · GTM · Team · Systems
Full background ↗WAYS TO ENGAGE
Start where certainty ends.
01 / DIAGNOSE2 weeks
Expose the constraint
Executive assessment + sequenced 90-day decision plan
Explore fit ↗02 / BUILD6–10 weeks
Install the system
Strategy, process, CRM, playbooks, metrics + enablement
Explore fit ↗03 / OPERATE3–9 months
Make it perform
Embedded leadership, coaching, iteration + transfer
Explore fit ↗THE FIRST MOVE
What is the constraint behind your growth?
Give me the context once. I will review it before we speak so our first conversation starts with the business—not introductions.
01 · Share the situation02 · Book the working session03 · Arrive ready to diagnose